Business Development and Management
Course Code: BU254
This course explains broadband technologies and their applications, including multimedia services, as key drivers of bandwidth demand. Broadband access and broadband service portfolio management are covered extensively, followed by discussions about competitive strategies and regulatory constraints. Pricing methodologies and scenarios are discussed throughout for various products and services, including application pricing and packet-based pricing.
- Customer segments
- Pricing strategies for broadband access, broadband service and leased lines
- Service level agreements (SLAs)
- Multimedia pricing
- Portfolio management
- Costing and pricing.
Marketing and sales staff working on value propositions and product development across the business, for both corporate and residential customers groups.
This course can be organised on request. To receive further information or to request this course to be organised for your organisation, please use the booking form below.