Business Development and Management
Marketing and Pricing of Next Generation Networks
Course Code: BU257
The emergence of increasingly complex high capacity networks brings both challenges and opportunities for operators. This course examines pricing options and models for next generation networks. Pricing is discussed in the context of various licensing environments, including unified licensing, as well as for different operating models and more segmented markets.
- Introduction to next generation networks (NGNs) and services
- NGN business models
- NGN costing
- Pricing strategies.
Telecommunications professionals working in marketing and sales as product development or sales executives and customer account managers, economists, or regulators responsible for tariffs monitoring and control.
This course can be organised on request. To receive further information or to request this course to be organised for your organisation, please use the booking form below.